It isn’t yet determined how much self control Musk is even capable of. Given that the SEC filed charges against him he has refused its very first settlement deal, published an announcement referring to Tesla as “the very effective US auto corporation in more than a century,” published an email claiming Tesla is “close to achieving profitability” and delivered a roguish tweet indicating he is “gloomy of course.“
In the event you assumed Tesla and Elon Musk escaped the clutches of the Securities and Exchange Commission having a rather little punishment, settling civil fraud costs to get a just $20 million per, assume again. A clause requiring Tesla’s board to set a committee to oversee Musk’s communications may possibly be the greatest threat the company has confronted.
With Tesla’s stock price fans and recovering around Twitter celebrating his insatiable defiance, the opinions loops that support the brashness that captured Musk into trouble with all the SEC are proving resilient. For each Musk’s accomplishments, his ultimate challenge might be simply resisting the need to put on some show.
For years, Musk has free rein to buzz Tesla’s technology, spin press coverage and burnish his image as a quirky yet heroic visionary. Considering Tesla’s persistent operational and financial challenges but underdeveloped market valuation, Musk’s promotional efforts may be as important to Tesla because his daily management.